The Tamilnadu Handicrafts Development Corporation (TNHDC) was set up in 1973 by the Government of Tamilnadu. "Poompuhar" , the brand name of TNHDC and unique handicraft store that echos the crafts of Tamilnadu.Our products are authentic, affordable and attractive which are carefully handcrafted, designed and marketed for the customer.The collections include a lot of designs and statues made from a variety of materials like Bronze, Brass, Copper, Tanjore paintings, White Metal, Black Metal, Wood Carvings, Stone Carvings, Cloth, Leather, Jute and Clay, Swamimalai Bronze Icons, Kondapalli toys, Meenakari, Kalamkari Purse, Garlands, Thanjavur Art Plate as well..
Poompuhar provides marketing assistance to artisans by selling their products through its 17 showrooms which are located at Chennai City, Chennai Airport, Vandaloor Zoo, IIT Chennai, Egmore Museum, Coimbatore, Erode, Salem, Thanjavur, Tiruchirapalli, Madurai, Tirunelveli, Kanyakumari, Swamimalai, Mamallapuram, New Delhi and Kolkata, Poompuhar has 7 Production Centres located at Nachiarkoil (traditional brass lamps), Madurai (brass lamps and brass art wares), Vagaikulam (brass malabar lamps and other lamps), Swamimalai (bronze icons), Thanjavur (Thanjavur art plates), Kallakurichi (wood carvings) and Mamallapuram (stone carvings).
The department has about 70,000 artisans from across artisan belts in the state, with a large part of the sales comprising brass, wood and bronze to aid them to reach the global market through e-Repository of TN Artisan . we are keen in adopting the latest technologies to uplift the handciraft sector and banking heavily on technology for all aspects of functioning, including design and marketing.A design research and development centre (DRDC) has been set up with high end 3d Printer to design as the customized requirement, 3D printed output is used as the prototype for mass production.These moulds will help the artisans associated with TNHDC for production of bronze icons in a short span. Poompuhar is the pioner one in handicraft industry to introduce the Virtual Reality (VR) Showroom and AR app to enhance the customer immersive experience.
Honble Chief Minister of Tamilnadu
Rural Industries including Cottage
Industries, Small Industries
Principal Secretary to Government
Handlooms, Handicrafts, Textiles and Khadi Department
Managing Director - TNHDC
TNHDC is the only emporium for Tamilnadu Handlooms and Handicrafts. The art-pieces showcasing the incredible Indian culture is an attraction for each and every foreign dignitary visiting India.
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IDPH has been launched by Government of India. This scheme operates on cluster basis. The major ojective of this project is to provide artisans, better working environment, skill upgradation, marketing facilities and exposure to new designs which is implementing over 2 years.
Urban Haats are permanent marketing infrastructure in tourist towns/metropolitan cities to provide direct marketing facilities to handicrafts of artisans/handloom weavers. This will enable artisans to sell their products round the year to a wider target market. Food and craft bazaars provide leisure and recreational facilities for domestic as well as international tourists.
Kanyakumari Urban Haat : Poompuhar has established an Urban Haat at Kanyakumari at an outlay of Rs.2.75 crore. The Urban Haat has 50 shops, food court, dormitory, amphitheatre, children’s park and parking facility. On an average, 50 nos. of artisans can benefit from this Urban Haat every month.
Mamallapuram Urban Haat : Similarly, Poompuhar has established another Urban Haat at Mamallapuram at an outlay of Rs.4.24 crore. The Urban Haat has 36 shops, food court, dormitory, amphi theatre, children’s park and parking facility etc.
The Government of Tamil Nadu sanctioned Rs.1.00 crores from the State Innovation Fund for creating “e-Repository of Artisans and their Skills”. This is a comprehensive and dynamically updated web based repository www.tnartisaan.com is for all artisans in the State of Tamil Nadu, with dedicated web-page in a standardized format for each artisan who has been registered in the site, with special features to promote marginalized groups of artisans. Currently we have data for about 13,000 artisans and the survey is on. The advantage about this website is that now the world can deal directly with our artisans and vice versa, without having to go through middlemen.
The Corporation is currently distribution free tools kits worth Rs.5000/- to artisans in Tamil Nadu state under the IDPH program. Total of 10000 artisans will be covered under this scheme. Any artisans who holds the PECHAN ID card provided by the DC(H) New Delhi will benefit out of the scheme.
Under the IDPH program the Corporation is establishing 13 Common Facility Centres at various crafts cluster in Tamil Nadu at the cost of Rs.780.00 lakhs. So far six CFCs are declared opened by the Hon’ble Chief Minister of Tamil Nadu on 8-3-2018 Artisan Day.
Similarly under the Tamil Nadu Government sponsored scheme “Revival of Languishing crafts” four more Common Facility Centres are established for Palm Leaf, Kora Grass mat, Clay and Teracotta crafts at a cost of Rs.188.00 Lakhs.
The Corporation provides 5 months IDTDP training and 2 month DTDW training for acquiring various skills in the production of craft items in periodical intervals. Those who want to acquire the skill in the production of these craft items can join the training programmes organized by the Corporation periodically and make themselves proficient in these craft skills which will enable them to take up production of handicrafts as an occupation. During the training period, the trainees are paid stipend for Rs.7,500 /- per month by the Corporation.
The Corporation has also established a Design Research and Development Centre (DRDC) using 3D Designing and Printing technology for quick and mass production of Handicrafts products.
Based on the Announcement of the Hon’ble Chief Minister under
Rule 110 in the floor of Assembly, an award titled as “Living Craft Treasure Award” was introduced in the year 2013‑2014 to craftsperson’s of eminence who are above the age of 65 years. This award consists of a cash prize of Rs.1.00 lakh, a thamirapattiram, an eight gram gold medal and a certificate. This award is given to 10 artisans at a total cost of Rs.15.00 lakhs. This is the highest awards for handicrafts at state level.
Every year ten best artisans in the field who have contributed to the development of the crafts of Tamil Nadu are selected and given the Poompuhar State Award, which consists of a cash prize of Rs.50,000/, a four gram gold medal, tamirapathiram and a certificate. These state awardees are also eligible to get a monthly pension of Rs.3,500/- after completion of 60 years of age under the Government of India if they are economically backward.
The Poompuhar District Craft Award had been newly introduced in the year 2011-2012. This award consists of a cash prize of Rs.10,000/-, a silver medal and a certificate. A total of 85 craftsmen in 16 crafts are awarded these prizes every year. Out of which 17 women artisans selected to encourage them and to ensure self sustainability.
In order to ensure that the traditional handicrafts of Tamil Nadu survive and are passed on to the next generation, it is necessary to enthuse the youngsters in the field. In order to achieve this, a craft competition was introduced from the year 2013‑2014 onwards for artisans below 30 years of age. 150 artisans were chosen, duly honoured and given Rs.2000/- cash, silver medals and certificates. These competitions will be held in the important craft pockets.
In order to encourage the exporters of handicraft items, an award called “Handicrafts Exports Award” has been introduced from the year 2014-2015. The above award is to be given to two persons at a cost of Rs.2.50 lakhs every year. This award consist of a cash prize of Rs.40,000/-, 4 gm gold medal, one thamirapattiram and a certificate.
Handicraft items are usually made by a team of artisans. It is often difficult to single out an individual artisan for an award. A “Team Production Award” is therefore being introduced to honour teams of artisans who come together to produce an item. This award will be given to 3 groups at a cost of Rs.3.75 lakhs every year.
This awards consist of a cash prize of Rs.40,000/-, 4 gm gold medal, one thamirapattiram and a certificate.
Many artefacts produced by artisans are often of decorative or religious value. In order to encourage artisans to produce utility based handicrafts, an Award called “Utility Based Handicrafts Award” has been introduced. This award will be given to 3 artisans at a cost of Rs.3.75 lakhs every year. This awards consist of a cash prize of Rs.40, 000/-, 4 gm gold medal, one thamirapattiram and a certificate.
I am overwhelmed, with the visible improvements you and your team provided to Terminals, at record spedd. This is indeed, a great feat, considering that it is a Government organozation. The diary is tastfully made and am delighted to see some of the Airport Artwork finding a place in the diary.
The door was done in record time, fully feak, traditional and exceptionally appealling to my conservative family. I was impressed by the effcieny, time management and skill of the artisans. Truly Tamil Nadu Handcirafts dserves much more credit than we attribute to a govrenment sector. I was totally bowled over by this experience! In honour and gratitude to their fantastic service.
I am overwhelmed, with the visible improvements you and your team provided to Terminals, at record speed. This is indeed, a great feat, considering that it is a Government organozation. The diary is tastfully made and am delighted to see some of the Airport Artwork finding a place in the diary.
The door was done in record time, fully feak, traditional and exceptionally appealling to my conservative family. I was impressed by the effcieny, time management and skill of the artisans. Truly Tamil Nadu Handcirafts derves much more credit than we attribute to a govrenment sector. I was totally bowled over by this experience! In honour and gratitude to their fantastic service.