Children’s Book Promotion Ideas
You might’ve heard of TikTok – the app where you can make and share short videos with cool filters and soundtracks. Well, did you know that this app has over 1 billion active users worldwide https://theshazam.net/? Crazy, right? And it’s not just for fun and games either! For self-published authors, TikTok can be an awesome platform to promote their books and reach a wider audience with creative and engaging content. How cool is that?
Meet A.P. Beswick, a dark and urban fantasy author who started publishing in 2018! In just 4 months from January to April 2022, he went from zero to 24k followers on TikTok through the #booktok hashtag. And the best part? He generated more income from his books than his monthly nursing salary, so he became a full-time author. His secret to success? Posting consistently every day, engaging with people who take the time to comment on his posts, being open to new ideas, and tweaking his content to make it better. He treats every post like a fresh opportunity to connect with readers, and it’s paid off big time! Now he’s got an army of fans who love his books, which include some of the most popular BookTok books.
TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!
Regularly posting helps the TikTok algorithm. You don’t have to be a pro by any means! Your videos will get more views if you put some effort in. Change camera angles, use a tripod if you need a steady hand, get some decent lighting. Competent editing will help you make your point, and slick editing can actually attract followers who are just impressed by the quality of your video. But ultimately, authenticity wins.
Book Promotion Ideas for Authors
149. Share personal stories or experiences to connect during adversity. Sharing stories during a time of adversity can help to humanize you with your readership. Just make sure not to overshare or make the problem about you.
6. Utilize social media platforms consistently. If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you.
At Authorversity, we bring real-world insights from authors like Rachel Aaron—a bestselling indie powerhouse who’s collaborated with other authors to grow her audience—and community-tested strategies from the monthly The WriteTreat Zoom sessions. These book promotion ideas aren’t just theoretical—they’re working right now for real authors like you.
9. Join relevant online book clubs and discussion groups. If there are book clubs for your book, genre, or adjacent genres, JOIN THEM. You can connect with your readership and find lots of new potential readers in the process.
138. Develop a curriculum for schools or book clubs. Is your book the perfect book club book? Write up some potential questions and topics for book clubs to discuss! Think it would be good in class? Draw up a curriculum for teachers. They will be thrilled to use it.
Book Launch Promotion Ideas
The benefits of virtual book launches extend beyond the event itself. By integrating online book marketing strategies into your launch, such as social media campaigns and email newsletters, you can build anticipation and drive pre-orders. Book promotion webinars leading up to the main event can generate buzz and provide valuable insights into your writing process or book theme. This comprehensive approach not only maximizes attendance but also creates a lasting impact, potentially leading to increased long-term sales and a loyal reader base.
Who doesn’t love a funny t-shirt or mug? Merchandise sales bring in extra money for you while also giving you free advertising around the world! By designing some key pieces of merchandise, you can generate buzz from funny phrases or characters you have created. Serious lines work too, as long as they are emotion-evoking lines. Everything from political activism to funny children’s books can sell well online and bring interest to your book. There are many platforms like Etsy and Zazzle that let you sell your merchandise without much work at all. Create buzz around your story through mugs, t-shirts, sweatshirts, hats, keychains and more!
Finding the right Amazon keywords may be less intuitive than selecting your categories, but looking at bestsellers in your genre or subgenre is a great jumping-off point. You won’t be able to view the exact keywords entered into Amazon, but you can see which phrases keep popping up in those books’ titles and descriptions.
And where will you share those store links? One of the best places is your author website — which you should go ahead and create if you haven’t already. Platforms like WordPress and Wix make it simple to set up a website for yourself, or you can hire a web designer to do all the work for you.
The benefits of virtual book launches extend beyond the event itself. By integrating online book marketing strategies into your launch, such as social media campaigns and email newsletters, you can build anticipation and drive pre-orders. Book promotion webinars leading up to the main event can generate buzz and provide valuable insights into your writing process or book theme. This comprehensive approach not only maximizes attendance but also creates a lasting impact, potentially leading to increased long-term sales and a loyal reader base.
Who doesn’t love a funny t-shirt or mug? Merchandise sales bring in extra money for you while also giving you free advertising around the world! By designing some key pieces of merchandise, you can generate buzz from funny phrases or characters you have created. Serious lines work too, as long as they are emotion-evoking lines. Everything from political activism to funny children’s books can sell well online and bring interest to your book. There are many platforms like Etsy and Zazzle that let you sell your merchandise without much work at all. Create buzz around your story through mugs, t-shirts, sweatshirts, hats, keychains and more!
TikTok Book Promotion Ideas
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
While organic growth is great, partnering with established BookTok influencers can supercharge your marketing efforts. These content creators have built loyal followings and can introduce your book to thousands of potential readers.
You only have a few lines/characters for your bio, so use this space wisely. The beauty of limited space or options is that it requires you to get concise and creative. Tell viewers who you are and about your book(s) in as little space as possible. Check out what other authors are doing to get some inspiration.
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.